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Reading HUG Inbound Marketing Blog

New and updated HubSpot certifications

[fa icon="calendar'] Sep 5, 2016 9:11:00 AM / by Phil Vallender

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HubSpot's range of free training materials and certifications are a great way to learn more about inbound marketing, the HubSpot platform and more.

Whether you are an experienced inbound practitioner or just starting out, HubSpot certifications have something for everyone 

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July 2016 recap | Inbound sales: an introduction [slideshare]

[fa icon="calendar'] Jul 18, 2016 12:24:53 PM / by Sean Sweet

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Our July meeting of the Reading HubSpot User Group (HUG) focused on Inbound Sales and how it addresses the changes in buyer behaviour as the use of online tools increase.

Salespeople are being confronted by a dramatic shift in their roles now that potential customers enjoy a wealth of information at their fingertips.

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Apr 2016 recap | Keywords: Powering SEO and Content Strategy [slideshare]

[fa icon="calendar'] Jul 15, 2016 10:40:10 AM / by Phil Vallender

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At our April meeting of the Reading HubSpot User Group (HUG) the main topics of discussion were keywords and Search Engine Optimisation (SEO).

As marketing's responsibility for revenue generation grows, the teams that look after company websites and digital marketing diversify. This often leads to confusion about what SEO is and who's job it is to look after it.

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Jan 2016 recap - advanced lead nurturing [slideshare]

[fa icon="calendar'] Jan 18, 2016 10:00:00 AM / by Phil Vallender

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At our first meeting of the Reading HubSpot User Group (HUG) our main topic of discussion was advanced lead nurturing workflow techniques.

HubSpot workflows are powerful and flexible, able to perform a wide range of functions both internally and externally. The key use of workflows, however, is of course lead nurturing.

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